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Four quotients

Know your own strength

IQ, EQ, AQ and CQ describe four very different kinds of capability. Most people are strong in some and weak in others — and the ones nobody measures are usually the ones causing the friction.

Brain strength
The four

One number was never going to be enough

Intelligent Quotient
IQ

Intelligent Quotient

The ultimate intelligence of a person — the ability to carry out abstract thinking and adjust yourself to your environment. Intelligent activity means grasping the essentials in any situation and choosing how to respond.

Emotional Quotient
EQ

Emotional Quotient

Makes us aware of our own feelings and those of others. It gives empathy, motivation, compassion and the ability to respond skilfully to pleasure and pain.

Adversity Quotient
AQ

Adversity Quotient

A measure of how you respond to adversity. It indicates how well you withstand setbacks and your ability to surmount them — it predicts who gives up and who fights back.

Creativity Quotient
CQ

Creativity Quotient

The ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking, and then actually producing.

Four quotients

Find out what you were built to be good at

Your hidden strengths are waiting to be uncovered — seize the opportunity to unlock your full potential now.